Managing Innovation for Business

Customers’ needs are not static, they keep changing and so do businesses. Businesses are faced with the challenge of making strategic decisions on how change will be implemented. Innovation and invention in a company are changes that need to be natured and supported. The challenges come when a business is doing well, and an innovation to change its course of action is comes-by with the aim of better future.Advertising We will write a custom report sample on Managing Innovation for Business specifically for you for only $16.05 $11/page Learn More Management must weigh the options available on whether to remain in the current operation state or move to a risky or un-tested structure that do not guarantee success current or future success (Fred,2008). Innovation cannot be limited to certain sections of a business but generally can take many forms; it can be an innovation in products and services produced or internal processes like marketing, human re sources and information technology. Innovators in a business in most cases are the employees who well understand their companies strengths and weakness, or may be from a new entrants who comes with a different approach of doing things. Management have the task of tapping these intellectual properties in human resources for an effective innovation. It is argued that one of the reasons why businesses have a longer life than human beings is innovation. They keen changing and innovating better ways to work and remain competitive. Phillips Lightening Company is an international company incorporated in 1891, by y Anton and Gerard Philips. Initially the company was called Philips Gloeilampen Fabrieken N.V. The success and the longevity of the company are vested in its innovativeness (Phillips Lightening Company Corporate Website, 2010). This paper discusses management of innovation in Philips Lighting Company. Brief Phillips lightening company Since its incorporation in 1891, Phillips has grown from a small business to an international multi-billion company. The company have launched new products in the market in its effort to remain competitive.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Among the innovated products include X-ray tubes earlier in 20th century, in mid 20th century, the company innovated Compact Cassette in the 60s, which it upgraded to Compact Disc in early 1980s, in 21st century, the company have innovated Ambilight TV. The innovations are enabled by a deep understanding by the company of the need to innovate. In the company, an innovation is generated internally but its research and development team, which is one of the most robust in the world, plays a significant role in the innovation. Innovation does not always guarantee a success, in 2000, the company was innovating fast and the time it was a leading bulb seller in the world only to innovate and suffer a loss of EUR 3,206millions. The following is the process that the company have undergone for successful innovation: Shared vision and leadership In case of an innovation, the top management of Phillips is actively involved. When an employee has come out with an innovation or invention, the company policy allows the employee to consult either the immediate supervisor or anyone else whom he thinks can undertake the innovation positively. If the innovator comes with an idea and shares with the supervisor, the supervisor has the role of discussing the innovation at supervisors meeting. From there, it is passed to management at departmental level and finally to the top most management. At all this time the employee is the one whom credit is accruing. In 2000, there was a meeting called â€Å"five minutes of silence†, the top management had called department leaders to come and discus on which method they can use to innovate. It was an open forum where the managers were as ked to air out their views. After five minutes every one trying to think on what to say, they were able to open up and discussed at length the way forward of the company. They developed a different vision and rapped everything with the saying that innovation is doing what you do better. The meeting served as a reminder to the managers of what they already knew that it is their task to enhance innovation in their company.Advertising We will write a custom report sample on Managing Innovation for Business specifically for you for only $16.05 $11/page Learn More Appropriate structure For an innovative mind to develop there is need for an appropriate combination of employees. Proper combination does not mean highly trained or experienced employees because innovation can even come from the least learnt in a department. It requires a combination of highly knowledgeable people, people who may not be very established but have a developing mind and researchers. They are not locked in a room and told to innovate, but are offered the necessary support as they work together to develop better ways of doing things. After the 2000 meeting at Phillips, the management decided they needed to align their employee in a ways that can yield better result. In 2001, Central Lighting Development Lab developed a visionary team that was composed of four team employees of equal gender representation. Two of the team members were highly experienced in the department while the other two were new to the department. The role of the team was to inspire the department to come with better ways of doing things. They ran a program called â€Å"out of the box† , the program took only one year and it invented Ambilight TV. Alongside with the team of four, there was a team of four senior management, they were asking simple question to Phillip employees so they can trigger their minds to think of an innovation. The second team was called ‘New Business Creati on’ (NBC). From the above innovation of Ambilight TV, it is clear that management took deliberate moves to tap intellectual assets. They set up mechanism, which facilitated communication and innovativeness (Seebode, Harkin and Bessant ,2009). Key individuals After an idea has been developed, the person who has taken up the innovation, mostly the manager or the person who have come up with the idea determines its success. Not all innovated processes, products, or services are tested. Some are left to go and some innovations are tested.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The breakthrough that was attained in 2001 triggered the management to think of how they can have such programs in future but this time in a continual way. The CEO himself started ‘Think the Lighting Future’ project (TTLF), which members were senior managers to support the organisation to develop and tap intellectual assets of their teams. They even set a financial target that they were to attain in a period of five to seven years. They wanted to have ten percent growth rate, which was approximately an addition of EUR 500 million in profit. The project did not immediately yield results. It took time and after one year, they developed ‘Atmosphere Provider’, a project targeted at creating an atmosphere of innovation. In the project, management style and organisational culture of the company was changing were they started adopting a freelance culture. Pioneered by the senior management, the program was easy to develop and implement. After an innovation, the pr omoter should be well acquainted with the new process or products to be developed. This will assist in making others understand what direction the company is taking. Effective team working Developing an orchestrate team is important for successful innovation and support for an innovation. A team is composed of complimentary people mostly taking similar tasks or developing a certain project. How well a company blend the available talents will assist in creating an innovative atmosphere. Teams should be able to listen to each other, and the team leader should understand the potential of all his team members (Ettlie,2006). In July 2003, Phillips launched Atmosphere Provider Program: a program that was aimed at developing strong teams. People were interchanged in different departments and the best combination was gotten. The company manages its human resources in small teams, which are mandated with the task of undertaking a certain program. In 2000, there was the â€Å"out of the boxà ¢â‚¬ , new Business Creation’ (NBC) among others. They were incorporated to assist departments and undertake different project. There are main production teams and support teams like research and development. In the case of innovation, marketing and research and development team since they are more close to the consumers and the market offer a company input information on what they should do. They are strong posts in innovation. High creative environment To invent, create and innovate, there is need to have an environment that facilitated these three business elements. The management and the employees should have free and effective flow of information where they can exchange ideas. Other than office supervisor- boss interaction, there is need to have outdoor activities together. They relax the mood between the employees and management a move that facilitated better communication and innovation. When employees and top management communicate freely, they are likely to develop better processes and products. A strategy that facilitates innovation is recognition of past innovators; they should be noted as people who have made history to the company. Human beings are motivated by being recognised and thus a company with such kind of policy will have motivated staffs as far as innovation is concerned. Phillips maintained teams of applications, technologies, business models, new alliances, and the teams were given the necessary resources that they required when undertaking their activities. This combination and dependency among the teams gave rise to ‘Light Embedded in Furniture’ innovation. High involvement teamwork Innovators should be people who understand current processes and products/services and see a gap that the company is not fulfilling. In the case of Phillips, employees have been the major innovators as they learn processes that they undergo every day and look for better ways of doing thing. Eventually an innovation comes by (Phillips Lightening Company Corporate Website, 2010) External environment as an element of innovation Businesses operate in environments that have other players, government, shareholders, creditors, customers, society among others. External environment can be a source for innovation. It may offer its recommendation to research and development team, marketing, or call centres of an organisation. Through customer complaints and compliment, a company learns where it is not performing as per societal expectation and focus on such areas to innovate. What the competitor is offering can also trigger innovation. In shareholders meetings, some innovative mind can be gotten or triggered. The system is called innovation by crisis (Seebode, Harkin and Bessant ,2009). Phillips innovation cycle After an innovation has occurred in the company, it goes through various stages before it reaches to the final customer. The following is the cycle of innovation: Exploration This is where the company develops the idea and sets all processes to go. Any support from the top management and team members is sort so as when launch is done, then the company gets on business. The stage involves: Setting a brand tag key skills for leading incremental product innovation create product l believes and positional statements launch These processes are internal though products, services or process are set to go Prototyping and market testing This is market entering. The marketing team plays the most important role at this stage since it is supposed to sell the products and services to the people. Market segments are created and target groups established. The stage is important as it gives the response that new goods are getting form the market. Creating alliances and accounting for the changes After successful innovation, measures to strengthen the new system are put in place. They may involve having alliances with other companies, mergers or even acquiring some companies. Returns from the new system are counted and room for improvement created (Seebode, Harkin and Bessant ,2009). Conclusion Globalisation has increased competition among service and goods industries. To remain competitive, a company needs to innovate, invent and be creative. Managing innovation in an organisation is a deliberate move by management; it should be supported by all teams. Phillips Lightening Company has been in operation for over a century and remains relevant and competitive in today’s business environment. Its success is in innovation that it undertakes to fit market needs at a particular time. Phillips has motivated teams and provides a creative environment. Any small innovation gets support from top management. References Ettlie, E.,2006. Managing innovation: new technology, new products, and new services in a global economy. Burlington: Butterworth-Heinemann. Fred, D. ,2008.Strategic Management: Concepts and Cases. New Jersey: Pearson Education. Phillips Lightening Company Corporate Website, 2010. Seebode, D. Harkin, G. and Bessant, J. ,2009. Managing Innovation. Web. This report on Managing Innovation for Business was written and submitted by user Maya D. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Iron essays

Iron essays Iron comes from the Latin word ferrum. From ferrum its symbol became Fe. The atomic number of iron is 26, and its atomic weight is 55.845. Iron is a magnetic, bendable, shiny white metallic element. Pure iron has a hardness that ranges from 4 to 5. It is soft and ductile. Iron can be easily magnetized at ordinary temperatures and at 790C the magnetic property disappears. Pure iron melts at about 1535C, boils at 2750C, and has a specific gravity of 7.86. Chemically, iron is an active metal. When exposed to humid air, iron forms a reddish-brown, flaky, decay known as rust. Iron is the fourth most abundant element in the Earths crust. Because it is so common, iron has been used by human society for thousands of years. Iron was known and used for weapons in prehistoric ages, the earliest example still in existence; a group of rusty iron beads found in Egypt, dates from about 4000BC. This period in history was given the name Iron Age because it was the time when people found ways to get iron and to use it for building tools and weapons. The beginnings of modern processing of iron can be traced back to central Europe in the mid-14th century BC. Pure iron has limited use in todays world. Commercial iron always contains small amounts of carbon and other impurities that change its physical properties, which are much improved by the further addition of carbon and other alloying elements. This helps to prevent oxidation, also known as rust. Iron is an essential part of a healthy diet. Iron compounds are employed for medicinal purposes in the treatment of anemia, when the amount of hemoglobin or the number of red blood corpuscles in the blood is lowered. Iron is a component of the complex compound in red blood cells called hemoglobin. This substance is responsible for carrying oxygen from your lungs to the rest of your body. ...

Leisure sailing clothing Essay Example | Topics and Well Written Essays - 2500 words

Leisure sailing clothing - Essay Example The Company under analysis belongs to the latter scenario rather than the former one. There are four factors that will be examined under the titles shown below as follows; There are both big and small political forces that affect the way a company runs. This is especially in regard to the leisure sailing industry. First of all, since the person considering opening up the business under study is a foreign investor, then government regulations concerning foreign investment in the UK should be considered. This is because there will be some tariffs that have to be paid by the investor. But there are relatively few regulations in this area of trade currently in the UK. (Assmus and Farley, 1984) The government passed a competition policy in the year 1998 to regulate players or investors within industries that may have undue advantage over others in their arena of operation. This is an advantage for the investor because he is protected from unfavourable competition. Besides this, the investor also has to consider the fact that the UK is a signatory of the Kyoto Protocol; therefore he must make sure that the Company complies with environmental regulations set up by the government. The investor has to consider the country... Economic factors There are many economic factors that will affect the new investment. These may either be related to national issues or may be caused by some international factors too. There are very many players in the leisure sailing clothing industry and some of them may not be seen directly. This is because most companies in the UK that offer leisure sailing clothes do this as only apportion of their product offering. It may therefore not be very easy to detect such Companies as competitors in the market. The investor must put this in mind because he can be able to adjust his marketing strategies depending on what some of these competitors do. (Assmus and Farley, 1984) Another important factor that the Company should incorporate into its operation is the fact that the UK economy is relatively stable. This means that consumers have strong purchasing power. The Company can therefore engage in mass supplies because there is a ready and able market in the UK. In addition, the economy has long term prospects of improving. This implies the Company also has an opportunity to expand into there areas that have previously not been dealt with. The investor has to remember that the United Kingdom is part of the European Union. There are a number of implications that this has on any business running in that area. The first is that there may be stiff competition from other countries that belong to the region since trade barriers have been lifted. Also the introduction of a common currency will also affect the strength of the pound if the Company will be located in Britain. The Company can deal with stiff competition from other members of the EU through incorporation of outsourcing and knowledge management. The Company

Sex and gender are both social constructions. Discuss Essay

Sex and gender are both social constructions. Discuss - Essay Example To achieve this, people invest the item with value, which every person acknowledge (therefore acting as though it has significance), and this explains people’s practices where money is concerned. However, currency is not just a thing, which occurs autonomously of human doings in the real world. In consequence, money is a social construction and a concept. It is incredibly real - calling money a social construct does not make it non-existent or imaginary. Nevertheless, its actuality is reliant on our ethnicity practices as well as our culture. This denotes that its classification, meaning, use and value are completely contingent on ethnicity. This paper will discuss sex and gender as social constructions. As society’s culture transmutes, so do their constructs. Certain constructs develop and then plunge into abandonment, and therefore, grow out of subsistence. Others remain; however, they vary from one civilization and historical episode to another. Sex and gender are su ch constructs. The behaviours and traits, which are believed to be feminine and masculine, differ vividly from one ethnicity and time interlude to another. Suitable ways of conduct oneself, the labour, which is allotted to gender sets, beliefs concerning natural talents and predispositions change drastically (Butler 2008). In addition, this adaptation and variation to circumstances, as well as social pressures underpins the notion that gender and sex are social constructions instead of some kind of essence, which begins from biology. Since if gender were shaped through physical sex, it would never change in this manner, but would be constant, simply as other naturally determined traits remain constant. Hence, gender differs with cultural transformation (Butler 2008). Gender is designated at birth rendering to bodily sex. Medical specialists inspect the infant's genitals and proclaim that the infant is a girl or a boy (except in the case where the new-born is intersex, where much eff ort is made to compel the kid into one faction or another). At that moment, the work inaugurates to fraternise the kid and impart the script, which matches with the gender that they have been allocated. In addition, most of people become pretty good on performing the fitting script. People learn which sentiments they are expected to exhibit, which undertakings they are expected to relish and shine at, as well as which ones they are expected to avoid. People also learn how to converse with one another, how to control their body language, and which type of hobbies and work they are expected to pursue. For many people it is not an appropriate fit, but people manage, or they learn ways of making those qualities about themselves, which do not match the script less visible. Nevertheless, for some people, it feels erroneous enough that they cannot just fit. For gender queer and trans gender,an individual, acting the new script or even an altered script completely, is the lone technique to render life liveable (Jackson, Steve & Sue 2006). Therefore, this description provokes a few queries such as why there exist only and why people require these scripts. People require the scripts as well as the evidently delineated categorical differences, because people cannot design hierarchy without variance. Hierarchy hinges on difference, therefore, people pick some physical

Investigating Meaningful Teaching Essay Example for Free

Investigating Meaningful Teaching Essay Investigating Meaningful Teaching Daniel Bowen Grand Canyon University Special Education Foundation and Framework SPE-330 May 26, 2011 Investigating Meaningful Teaching Investigating what meaningful teaching is it is having teachers that are willing to teach to the whole student by having patience, compassion and developing a meaningful relationship with their students. Being a positive influence and having effective classroom management. An effective teacher is a teacher that wears many hats such as a coach, actor, cheerleader and friend. Having the ability to read their moods, body language, when and what may cause them to become frustrated. Also having a deep belief in each and every student has the ability to learn and achieve. In an interview with four teachers, two inclusion teachers and two self contain teachers was conducted. All four teachers were asked the same questions this being a summary of the results of that interview. (Grand Canyon University, n. d. ) In their opinions, what is necessary for a meaningful and worthwhile teaching and learning experience? All four teachers refer to having respect for each student and students having respect for them and being consistent in enforcing classroom rules. Maintain a set of routines so the students know what is expected of them each day. Know the laws that deal with Special Education. These laws are appt to change at any time. (Grand Canyon University, n. d. ) How is a meaningful learning experience for students related to the teachers philosophy of education? The teachers all feel in general that a meaningful education is synonymous with their philosophy. A student must be made to feel respected, valued, and to feel safe in the classroom. Discipline is as necessary as the text without it the learning process cannot be achieved. Each teacher believed that having the understanding that each student will learn on deferent levels and different ways. It was part of their philosophy to discover the uniqueness of every student. (Grand Canyon University, n. d. ) Why did you want to become teachers? Why do you continue teaching? The first part of this question is generic. They all were influence by a teacher or more than one teacher as they were growing up. The second part was a little different with each teacher. In general the challenge they face every day. Having a child all of a sodden come alive. They begin to grasp the math or reading at their level seeing the excitement in their eyes when a door opens for them that once was closed. The small rewards everyday is what kept them in the classroom. (Grand Canyon University, n. d. ) What are two or three of their most rewarding teaching experiences? Their most challenging? Two of the teachers stated that their most rewarding experience was in having a past student call them up with an invitation to their graduation. These students stating that they would not have made it through school if these two teachers did not believe in them from the start. The others where when they observed there student achieve the understanding of basic math without a calculator and one learning how to write their name for the first time at the age of thirteen. (Grand Canyon University, n. d. ) What changes would they like to make in teaching? Why? They all agreed that the change they would make would be Standardize testing the F-cat (Florida Comprehensive Assessment Test). The teachers have to teach the test and not what the student truly need to be successful in the classroom. They state the biggest problem with this test is that the government is trying to outsmart the student. It is believed that they design the test to make the students to fail. One example was given were a student was a straight â€Å"A† students her whole life all through elementary, middle and high school. She took the F-cat so she could graduate and failed. She could not graduate with her class. They feel the test is not fare to student with or without learning disabilities. The changes they all agreed with was to completely do away with the F-cat and much of the paper work and go back to letting teachers teach. (Grand Canyon University, n. d. ) The reason I want to become a teacher is the total opposite of the teachers interviewed. I never had a teacher that left a lasting impression on my life. I had no on to mentor me as I chose to become a teacher. I became a teacher because after a few industrial accidents left me unable do anything physical for a very long time. While I was looking for something I could do. A bus driving passion came open. So I became a bus driver. As I was driving the position of a substitute teacher open I became a substitute teacher because it paid two dollars more an hour. That was as a substitute teacher that and working with the student that made me decided to become a teacher full time. Watching students struggle with their work, being able to show them how to do it correctly, and having the opportunity to see the â€Å"ahh† factor. Being able to help students learn and see them as they learned is one of the greatest experiences I had in my life time. The decision to become a Special education teacher came a little later. It was the same as when I decided to become a teacher. It was having that one on one with the student. Being able to teach a class with children that were diagnose with Downs, Autistics, Mental Retardation and the list grows. I feel in love with these children and discovered the real need for teacher in this area. This is the reason I decided to join the ranks of Special Education teachers. Through the interview I discovered an even stronger desire to become a Special Education teacher. Through these teachers interview help to enforce what I already knew. Each student is a unique individual. Having different personalities, weakness, strengths, and learning styles. This becoming one of the greatest challenges is unlocking each student mind helping them to discover knowledge. References Grand Canyon University. Syllabus module 2 (n. d. ). http://angel103. gcu. edu/section/default. asp? id=835810

The Poetry of Billy Collins Essay -- Billy Collins Poet Poetry Essays

The Poetry of Billy Collins In 2001 a new poet laureate was crowned and a new voice; the voice of a poetic everyman was heard by many for the first time. That voice belonged to Billy Collins. Collins was born into a working-class Bronx couple, and grew up in a typical middle-class neighborhood where he went to church on Sundays and listened to jazz music in his free time. This middle-class background and sensibilities are reflected in his poetic style and themes, and in his desire to bring poetry back into the American main stream by making it more accessible to the average reader. Billy Collins was born March 22, 1941 in Queens, New York. He was born into a middle class family. His parents were of Irish descent, and had deep roots in the Irish Catholic religion (Press). Both of his parents held steady jobs; his father was an insurance broker, and his mother was a nurse. During Billy Collins’ years up until middle school, he had received a below average education, attending a public school in the Bronx. However, his father became very successful and rather wealthy. Billy and his family then moved to Westchester County, a wealthy New York suburb, where he attended a prestigious private school. After high school, Billy attended Holy Cross College where he received his bachelors degree, then went on to get his Ph.D. in Romantic poetry at the University of California at Riverside. Billy began his Career in poetry as a writer for â€Å"Rolling Stones† magazine, selling his poems for thirty-five dollars each (Billy Collins). In 1970, after his job in â€Å"Rolling Stones†, he got a position teaching poetry at Lehman College, located in the Bronx, where he is still teaching. Along with his teaching career, he served... ...shows Collins’ love of music and familiarity with jazz. It can also be appreciated on two different levels. You can enjoy the dreamy description of a jazz club, but also the deeper discussion on the topic of beauty. Despite his upbringing in a middle class home, and his poor education as a child, Collins has become a very well known and highly respected poet, whose middle class backgrounds have had a large influence on his poetry, as well as his goal to make poetry more accessible to the average reader. Collins has had a very successful career, publishing several poetry books and being the Poet Laureate of the U.S. from 2001-2003. Collins has a very unique style of poetry that has appeal to both the average person, being both easy to read and humorous to the normal person, and the more sophisticated reader by having a deeper more complex meanings.

Motivational Interviewing: How It Works With Native Americans Essay

The Motivational Interviewing and Stages of Change approach is complementary to the cultural values of Native American people and emphasizes listening, learning, and respect. Addictions in this day and time can be contributed to many factors and effect every ethnicity of people. Substance addiction has even affected the smallest ethnicity of people, Native Americans since their encounter with white people. Motivational Interviewing (MI) has even helped Native Americans through counselors learning and implementing the techniques. Even though clients are naturally resistant to change, utilizing the three pillars are very effective in helping even Native American people because expressing empathy shows that you care and developing discrepancy between client’s present behaviors and values & beliefs. Counselors today need to be trained in MI and cross culturally trained also to better serve individuals. I would through MI be empathic and express it through reflective listening, paraphrase what I hear from the client, ask them let me see if I am hearing you correctly, You are saying†¦.., I would communicate respectfully with the client, be supportive and establish a non-judgmental therapeutic relationship with the client. There are some great CBT techniques alone with homework assignments to help deal with the shame and embarrassment that a client is feeling about their substance use or other problems that are going on. CBT can be self talk with positive statements to themselves, daily mood and thought record and etc. There are so many techniques that can be utilized with MI to help a client even through shame. As a counselor, I will utilize the following principles known also as pillars with MI to help motivate my clients: expressing empathy through reflective listening, developing discrepancy between client’s present behavior and values & beliefs, rolling with resistance by avoiding arguments & confrontation also adjust to the resistance, and last support self-efficacy by affirming clients strengths and allowing freedom and choice. First pillar that would be utilized is expressing empathy. Expressing empathy means to understand my client, know and respect where they are in the stage of change, and using reflective listening by using reflection, paraphrasing, or summarizing what has been stated by the client. For example, so let me get this right you said †¦Ã¢â‚¬ ¦.. , Did I get that right? Okay, let me see if I understand what you are feeling right now. In other words walk a mile in their moccasins and know where they are coming from. Second, pillar that would be used is developing discrepancy by getting the client to see that their behaviors that they are exhibiting does not reflect what they have stated that is their values, beliefs, and morals. I would listen to my clients, reflecting, and ask open ended-question. According to Capuzzi & Stauffer (2012), â€Å"When a client is able to experience an internal discrepancy between his or her current behaviors and his or her values, beliefs, and goals, the change process can begin. This is due in large part to the underlying principle of cognitive dissonance (p.131). Third pillar is rolling with resistance which is where a client is resistant to change than as a counselor I would not argue with the client, I will ask the client to tell me more about their view point so that I can understand where they are coming from more. Most important avoid labeling a client. I would ask open-ended questions to invite them in to talk more about what they believe is their reason for not wanting to change, engage in problem solving, or maybe reflecting back their values, beliefs, and goals (Capuzzi & Stauffer, 2012). Last pillar is support self-efficacy which is fostering the client’s belief that they can make the necessary changes successfully, making sure the client knows that they are responsible for deciding to change and carrying out the change, let the client know my belief that they can change, and guide client to explore alternative problem solving solutions or approaches to change (Capuzzi & Stauffer, 2012). In conclusion, I learned that if a counselor is trained in MI and understands how to deliver the techniques with clients that it would be an effective technique with clients to motivate the stage of changes. For instance, â€Å"data from the current survey collected in a Native American community suggest that MI may be well suited as an intervention to prevent underage drinking and that a MI research program to reduce underage drinking would be generally well tolerated in this reservation community (Tonigan, Miller, & Villanueva, 2007). References Capuzzi, D., & Stauffer, M. (Eds.). (2012). Foundations of addiction counseling (2nd ed.). Upper Saddle River, New Jersey: Pearson. Tonigan, J. S., Miller, W. R., & Villanueva, M. (2007). Response of native american clients to three treatment methods for alcohol dependence Retrieved from http://search.ebscohost.com.library.gcu.edu:2048/login.aspx?direct=true&AuthType=ip,url,cookie,uid&an=28650827&db=ehh&scope=site&site=ehost; http://xs6th8dt4r.search.serialssolutions.com.library.gcu.edu:2048?sid=CentralSearch:EDJ&genre=article&atitle=Response+of+Native+American+Clients+to+Three+Treatment+Methods+for+Alcohol+Dependence.&volume=6&issue=2&title=Journal+of+Ethnicity+in+Substance+Abuse&issn=1533-2640&date=2007-06-01&spage=41&aulast=Tonigan&aufirst=J